Posted By:
LeeAnn Taylor
Sure you
can! Us old dogs learn new tricks all the time. Replace TV with Facebook, radio
with text blasts and newspaper with email marketing…you’re half way there. This
little roadmap I’ve been creating this month really does have a destination.
Think about
it? You can’t swing a cat by the tail these days without hitting a Millennial.
They are EVERYWHERE. So let’s embrace them and not fear them. I’m sure our
parents felt some of the same reservations as they watched us changing the
course of history with our unconventional dancing and obnoxious music. How
about the rebirth of the feminist movement and the new-fangled credit card?
(which was surely going to be the death of us all) All these I’m sure were
terrifying to our parents. They survived us… and we will survive Millennials.
There really
are 3 keys to Millennial to Marketing.
Be Relevant, Be Social, Be Charitable.
How you choose to embrace these 3 concepts will determine your future
success. Look at them as an opportunity you can take action on. Millennials can
grow your business in a way that no others can, so take the opportunity while
it exists. Make a decision today to make one change a month in how you market
and operate as a grocer. Small baby steps… There’s no need to eat the whole
elephant at once.
Let the Millennials
you probably already employ offer up new avenues and engagement techniques that
might appeal to their peers. Change things up….All around you is a cache of
information and help to advise you along the way. I find that most of the
Millennials I meet are pretty darn dynamic in their thinking, and if nothing
else inspiring. So be inspired…
http://genhq.com/Millennials-Gen-Y-Generation-Y-infohttp://www.statista.com/topics/1779/us-millennials-grocery-shopping-behavior/
Blue Skies Everyone
#GrandMillennial
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