Posted By: LeeAnn Taylor
I can still remember the days when my scissors main purpose
in life was clipping out those Sunday and Wednesday newspaper coupons. I’d
organize them, plan around them and cherish the abundance of savings I just
knew I was capitalizing upon. But my scissors are retired now.
I, like so many, have gone the way of digital coupons. Why
not, I find them everywhere…and they’re convenient. My favorite is the in-store
kiosk coupons. Those little kiosk machines are fantastic. Not only do I get
relevant coupons, I get recipes and weekly flyers all in one stop. Now, I still
go on line and check the couponing websites like coupons.com but more
and more kiosks are starting to integrate with coupons.com right at the
point of purchase, so those days may be numbered as well. Kiosks also avail the
opportunity and means of producing store specific couponing to the independent
retailer without it breaking the bank. Everyone’s heard me preach about the
need to drive millennial sales to center store…well here is another way to do
it.
Take my daughter in law Farin….please… (just kidding, I love
her)…she’s a recipe girl. If she doesn’t have a recipe though, it doesn’t get
made. Believe me I’ve tried to show her how to throw things together, but it’s
not in the genes. The ironic thing is “I’m” the exception to the rule here.
Research shows that Millennials are more apt to search for, and use recipes
more than any other generation. I hate to sound redundant but, retailers need
to take advantage of the opportunity and provide recipes to the mass quantity
of foodie Millennials looking for the next great bite of food. Kiosks are just
another way of doing just that. Combine recipes with coupons, coupons that have
redemption rates reaching up to 60%, and you can target your best customers and
make the Millennials shoppers of today your customer base of tomorrow.
Recently in SN I read that
Millennials are the leading adapters of digital coupons and are doing so
aggressively. On the average they are using 5.7 different methods to discover said coupons! That’s a lot people. No
surprise but they also expect these brands to deliver relevant content beyond
the coupons. SN reported that 44% want retailers to give them recipes
along with coupons. Better yet, 53% desire to have retailers
engage and deliver content based on where they are in the store. Sound
familiar? It should…( I think it’s
time we rerun an old blog of mine…Geez You’re Just Shopping…Does It Always
Have To Be An Experience)
So yes, my scissors may be retired…..but couponing is alive
and well in the good ole’ US of A. On line coupons, website coupons, mobile
coupons, kiosk coupons…Millennials are using them all. The more ways you can
digitally connect with each individual Millennial, the better your chance of
making them a loyal and core base customer. And who doesn’t want to grow their
customer base….please, raise your hand?
#grandmillennial
Blue Skies Everyone!
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