Posted By: LeeAnn Taylor
As I watched the first Presidential debate last night I
couldn’t help but think about the similarities in how millennials are shopping
for a presidential candidate, and how they shop for food…The irony is that
there is very little difference between the two. I was hard pressed to find
more than a smattering of millennials who sat through the debate……
Instead….They watch 28 second short sound bites….They’re
swayed by peer….and visiting websites….and texting and re-texting and posting
and re-posting and tweeting and re-tweeting...looking for a successful recipe without
having to invest too much time.
Ironically, kind of a pre-packaged, portable organic answer
to both.
Isn’t that how they shop in your grocery store? Aren’t those
the very same methods I have been suggesting retailers implement to reach and
garner millennials as a customer base? We’re trying to build loyalty, and so
are the candidates. Tell millennials what you have and where to find it, let
them know the benefits, make it organic as possible and easy to carry, and they’re
sold. Sounds like grocery shopping to me!
I’m certainly not promoting one candidate over another…politics
and food…just sounds like indigestion to me. What I am saying is these
candidates have figured out that to build loyalty in millennials they have to reach
them through the methods they prefer, and speak to them in a way that they
understand….just like the omni-channel approaches we are all now entertaining. Just
a little food for though.
Blue Skies Everyone
#grandmillennial
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