Posted by: LeeAnn Taylor
Open my pantry and you’ll know exactly without a
doubt what brands I like. I don’t mess around. There is a certain amount of
comfort in knowing “my” brands have been there for me for years…it’s emotional
for me. I love them and they love me. Now take a peek into my daughter’s
pantry. Go ahead, open it, but be prepared to be assaulted by brands and
products you’ve never heard of before, a
lot of store private label products (arg…what is she thinking) and maybe a
smattering of brand name products I “know and love” (a small amount of
redemption in my eyes). I’m so confused though, where did I go wrong? Where’s
the love, where’s the passion? Did I not raise her right? OMG, what about the
boys? I hope at least their wives have straightened them out.
Not the case. I know because I looked for
myself…well actually I did a quick peek lest my daughter in laws caught me
snooping. Turns out, there is a whole new transition occurring within our
Millennials and its setting precedents and shaping the products we are seeing
on the shelves. Who knew they had that power and sway. I surely didn’t. They
are moved by brands that are cause driven and products that stress their
innovation. Most surprising of all to me was the drastic increase in perception
of private label store brand. Something
like 89% of Millennials believe their local grocers brand is as good as a
national brand, and 50% of them purchase it. Radically on the other side is
their desire to try new and international foods. No fear of mixing diverse
culinary cultures together.
Fusion on a whole new level. I see products on my store shelf that even I have to google.
Fusion on a whole new level. I see products on my store shelf that even I have to google.
Let’s just say it….They are obsessed with food. They
take pictures of their food, they gather together and cook…it’s a real communal
and social event. A real expression of themselves. And they try new and
exciting products all the time. So it stands to reason that their shopping
preferences may not be as cut and dry as my fellow Baby Boomers have been.
Maybe it’s time for us (the grandmillennials) to branch out and live a little
more creatively with our brand choices…..or better yet, maybe we can just get
more invites to dinner from our kids.
#grandmillennial
Blue Skies Everyone
No comments:
Post a Comment